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Cadillac competitors
 In the South African market the mid luxury segment has been dominated by the likes of Audi A4, BMW 3-series and Mercedes Benz C-Class. The common denominator here is that all the mentioned vehicles are German, or of European descent. The Japanese Lexus IS250 and Honda Accord also entered this sought after segment with limited success. General Motors obviously wanted its share of the European market with one of America’s top brands, namely the Cadillac and as was mentioned earlier the BLS was also earmarked for the South African market. The 2 tables below give an overview on the competitors both of European and Japanese descent.
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